Beyond Translation: Getting cross-cultural design right 2091 1 hr 14min

Getting your focus right for Localization UX

Agenda:

If you ship your software, product, or service to markets outside your country, you probably do translation (or outsource it). You probably think you have localization covered. You're probably 50% right in your approach. The opportunities for reaching the Next Billion users are vast, but what stands between your company and that opportunity is not language translation. Instead, it is the ability to offer an experience that is culturally sensitive that makes the difference to global user adoption. Users in local markets will struggle to adopt your product if it does not feel right, feel local, or feel understanding of their cultural needs.  Therefore, a UX localization strategy is crucial. The Lunar New Year celebrated throughout Asia, aka Chinese New Year, is always a good reminder of cross-cultural design. Chinese exchange red envelopes or 'hongbao' with money for good luck. The most popular app in China, WeChat, attributed its rapid growth and adoption to the use of the red envelope metaphor (a virtual red envelope acts as the confirmation of money sent/received). That's a very real example of cultural fit and a reminder of why so many American companies have failed to compete against local solutions in China and India, the two largest populations in the world.

Cross-cultural UX design starts at home

Cross-cultural design is about crossing borders. The first border is your company culture (how you think they do things) vs your users' culture (how they actually do things). This is why user contact is vital in healthy UX efforts. Next, we cross the regional borders to learn that people in the South, North, East, or West think, speak and act a little differently. Here we can look at who we missed out, and which user groups or communities we have left out. This makes Inclusive Design critical to your cross-cultural design competency. Finally, we cross the national borders to explore other user groups in their locales, with the dynamics of national, regional, and local user culture all at play. In this Miniclass, short 30-minute webinar, we will cover distinctions in localization that bring access, digital literacy, cultural norms, inclusion, and cross-cultural user advocacy into focus. Based on his 20 yrs experience with global UX projects, Frank will make the case for the need for a UX-led approach to localization that reframes the goal of translation into one of cultural fit. Topics we will cover in Beyond Translation: Getting cross-cultural design right:

1. How to do Cross-cultural design "Beyond Translation"
2. Examples of cultural sensitivity of culturability in localization UX
3. Managing localization projects (and vendors) with a UX-led approach to culture
4. Q&A

About Miniclasses:

A brief, but deep-dive into a topic, led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle.

Use this Sociability Checklist to think through...

Differentiating your UX with Sociability Masterclass 2006 1 hr 52 min Resource: Sociability Checklist 

Why improve social interactions among users?

Sociability describes the quality of social interaction between users while using a design or user interface (UI) to achieve a task. It's helpful to think of sociability as the exchange of information or value between users. First, it is important to ensure users can actually interact and maintain expectations for social interactions as they do in the real world. Second, providing elegant social interfaces can improve sociability among users, leading to more successful experiences, interactions, and transactions. Poor sociability includes non-existent or poorly designed ways to interact or collaborate with other users. Uber, for example, for many years did not support in-app chat between passengers to drivers, making coordinating pick-up points difficult and frustrating for both sides.

Why sociability is important in B2B experiences too

Sociability can be as painful in B2B experiences as in B2c. For example, a doctor and nurse practitioner not being able to easily share patient records, or follow each other's asynchronous comments. Or a doctor not being able to properly assign access to patient data within the doctor's office, in order to comply with healthcare privacy regulations. An example of this from an Experience Dynamics field study, at a doctor's office a few years after iPads were all the rage: "We have a stack of iPads just sitting there, unable to use them because all the data is shared (by the single-user model of the iPad)". The issue of "multi-user" support was never addressed by Apple, yet Netflix, Spotify, and others support "Family" or multi-user support. Microsoft Windows was one of the very first to introduce multiple user profiles for log-in, now a feature we find in Netflix, and barely noticeable. So sociability, or being able to interact with other users, is critical but also a matter of differentiation.

Ignoring sociability-the 'missing UX requirement' can hurt

Poorly addressed or ignored sociability creates a missed opportunity to differentiate UX. Classic issues with social exposure include threats to privacy, social expression, and harm to communities that have a history of being marginalized or left out. Without good sociability, you can struggle to provide the right social interface features and interactions that enhance collaboration, protect and enable user interactions and improve your users’ well-being. In Gaming, Mobile UX, and collaborative VR/AR, sociability is critical. However, sociability includes B2C but also B2B scenarios. It extends to desktop, mobile, and VR/AR.  Sociability applies to any use case where users (at least two) connect, interact, or transact data and exchange information and value. In this Masterclass, we learn about how to identify and approach sociability strategically in UX and Service Design. Frank Spillers will share examples of his approach to determining and designing social UI's so that you can elevate them as a product or service differentiator. Frank did his Master's degree in collaborative virtual environments and for 25 years has been bringing sociability and collaborative UI strategy to his work. This is the first time he has released this information comprehensively as a Masterclass.

Topics this Sociability masterclass will cover:

• What does good sociability look like? (for consumers, business users, and employees)
• How to determine requirements for sociability
• Designing supportive social interactions (in the design of products and service experiences)
• Social media sociability vs. Mobile, VR/AR, and Gaming
• The difference between online communities/ groups and designing 1:1 user interactions
• Criteria for innovating and differentiating with sociability

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Cost:

Not a member? $100 Members: FREE…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’ work.

Buy this Sociability Masterclass and get it live + the recording for only $100** USD: [wlm_stripe_btn sku=payperpost-2006 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of 50+ UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

• Refine or expand your current skills-- push the boundaries of your learning.
• Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
• Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
• Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2) Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank's UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics. Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu) Regular membership: USD$99 Individual per month 20% discount on Annual Price; switch anytime, cancel anytime. Review the Pricing Options ***THIS EVENT IS FREE WITH UX INNER CIRCLE MEMBERSHIP***

Hiring for UX & Service Design roles Masterclass 1957 2 hrs, 38 min

Hiring service design and ux design roles

One of the first steps to building a team, expanding a team and managing a UX or Service Design program is hiring the correct roles. Sadly, many hiring managers and organizational stakeholders do not fully understand what they are hiring. An example is a User Researcher. The organization has good intentions but does not fully grasp that UX Research requires embedding into existing Agile processes and using user research as a spearhead for insight-driven decision-making. As a result, hiring decisions set low expectations or frame the Service Design or UX intervention from a tactical perspective. Missing strategic business functions of Service Design and UX are a mistake and hurt long-term ROI. So how to fix this? In this Masterclass, Frank Spillers will facilitate a discussion on definitions, functions, expectations and also the archetypal mistakes hiring managers make, such as looking for Unicorns.

Topics this masterclass will cover:

• Crafting a Hiring strategy: aligning HR, Product, Engineering or internal stakeholders
• Job descriptions: good and bad
• Classic mistakes in hiring Service Designers, UX Designers, Visual Designers, User Researchers, UX Writers, and more...
• Role expectations: Service Design and UX Design
• Tips for saving time, boosting ROI, and creating an ideal employee experience

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Ecosystem mapping workshop 1947 2 hours

What are ecosystems, and why map them?

Ecosystems surround product or service interactions between customers and the business. They can directly influence an experience such as delivery (as in supply chain shortage), societal (as in COVID-19) or political shifts (as in government policy changes impacting banking regulation changes). The European data protection policy (GDPR), for example, not only had an impact on websites and control over privacy but also influenced privacy approaches to product-service design. Ecosystems are like doing an inventory of everything in your house that you currently own, rent, lease, or borrowed from a friend. Ecosystem exploration gives you a bigger-picture view of interdependencies and opportunities to partner with an external entity. For example, during COVID, competitors Apple and Google began collaborating on a privacy-by-design tack and trace app. The likelihood of such a collaboration would probably not have occurred if not for ecosystem tensions and focus on solving for the greater good that COVID afforded. Likewise, solving sustainability challenges will require an understanding of ecosystems both business and natural. So knowing what's in your ecosystem is helpful as a way to explore, understand and manage the wider forces impacting your service or product experience.

What you will learn in this ecosystem mapping workshop

Ecosystem mapping is a process for uncovering the wider environment of influences that are used to explore interconnections and opportunities.  In this workshop, we will explore three key layers of an ecosystem: the business ecosystem, the user ecosystem, and the service ecosystem.A business ecosystem can contain players like suppliers, channels, and partners. The user ecosystem can contain other influencers or secondary users. The service ecosystem shows how customer interactions flow across touchpoints. In this workshop, we will explore the ecosystem entities found in e-Mobility (electric mobility, such as electric cars, charging stations, batteries, etc). You will participate in an ecosystem mapping activity where we generate a visual diagram of the entities that make up the emerging e-Mobility ecosystem. The output of the workshop, the ecosystem map, will show a network view of the dependencies and forces surrounding a product-service experience.

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.    

Business and User Ojectives  Use at the st...

Designing for trust, privacy and security in UX...

Story prototyping the Metaverse workshop: Designing a compelling immersive 3D experience 1170 2 hrs 48 min 3 hours (Part 1 of 2) total 6 hrs View part 2 here... Download the Immersive 3D UI Toolkit here 

Agenda

Here's the bottom line on the metaverse: Your metaverse experiences won't make a lasting impact if they are not emotionally compelling and engaging. The secret to doing this by using storytelling. In this two part workshop, 3D UX veteran Frank Spillers will teach you how to prototype for immersive experiences. Storytelling skills are critical for UX design in 3D. This applies to all immersive media and audiences: AR as well as VR, and to B2B as well as B2C. Immersive media offers an evolutionary shift building on our love of stories in traditional media (movies and books). Traditional storytelling exists in a third-person "UI". You can't see through your own eyes (unless that rare storyteller is so skilled they get you to totally imagine being there). Instead, immersive first-person storytelling, according to research, changes how we experience information. Story activates the potential to change perspectives and our experience with the immersive content. Story is also how we activate our user's imaginations which this spatial (3D) technology. This workshop teaches you how to design using storytelling as your UI medium. The focus is on prototyping with storytelling or "story-prototyping" in order to maximize the potential of immersive technology and content and to give users a great experience. By great experience, we mean one worth their time, one they will tell friends about, and one that changes them for that moment or forever. One of the premises of this workshop is: if your metaverse content is going to be relevant, it has to be emotionally compelling and engaging. If you want to learn how to design for AR or VR, take this workshop. Frank Spillers is one of the few instructors on the planet teaching intermediate to advanced UX design for immersive 3D. He has been working on this topic for 25 years and teaching it in workshops and online with the Interaction Design Foundation to over 30,000 students for the past six years. Topics we will cover in this workshop:

• Metaverse beyond the hype: immersive experience design guidelines
• The immersive 3D interface toolkit: supporting spatial cognition
• The story arc and emotional engagement in VR vs. AR
• Constructing an “immersive story prototype” for VR/AR experiences.
• Social VR: designing for inclusion, safety and emotion

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Cost:

Not a member? $100 Members: FREE…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’ work.

Buy this course and get recording for only $100** USD: [wlm_stripe_btn sku=payperpost-1170 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of currently 50 UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

• Refine or expand your current skills-- push the boundaries of your learning.
• Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
• Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
• Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2) Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank's UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics. Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu) Regular membership: USD$99 Individual per month 20% discount on Annual Price; switch anytime, cancel anytime. Review the Pricing Options ***THIS EVENT IS FREE WITH UX INNER CIRCLE MEMBERSHIP***

Here’s a two-in-one Non-disclosure and Re...

Essentials of User Adoption Masterclass 1767 2 hrs.38 min

Agenda- Essentials of User Adoption Masterclass

User adoption is likely the most important aspect of user experience work. If users don't come back, uninstall your app, or get frustrated using your app, user adoption will suffer. The goal of user adoption is habitual use. When a user "adopts," it means they like it so much it becomes natural to go back ("intent to return"). The data on the user adoption problem for mobile, for instance, does not lie:

• Global consumers spend 90% of their time on only 18 apps, of an average of 40 installed apps (Simform 2021).
• Users uninstall one in every two apps they download within the first 30 days. Further, 53% of uninstalls occurred within 30 days, while 45% happened within the first 24 hours! (AppsFlyer 2020).

Get your user adoption strategy right

Developing a clear understanding of your user adoption strategy from a UX perspective is critical. This applies to websites, web applications, mobile apps, and product-service systems. First, you must identify potential problem areas or points of 'cognitive friction' (speedbumps). Next, getting your value proposition right is key. Value exchange (eg your customer gives you money or time, and you give them an easier way to perform a task or service) is at the heart of all customer interaction. Therefore, building products that deliver emotional value to users becomes a high priority when protecting and growing your user adoption. In this Masterclass, we will look at how user adoption works from a Cognitive Science perspective and how to fix a poor user adoption, and design a good one from the start. We will learn to use three core tools for reducing cognitive friction while building UX that differentiates and allows users to keep and enjoy the product.

Topics we will cover in this User Adoption Masterclass:

• The lifecycle and what models of user adoption teach us
• What typically causes user defection issues at the UI level
• Designing better UX with ‘synch’, emotion design, and bonding
• Three tools for reducing your cognitive friction: Features, Expectations, Tasks
• B2B vs B2C tactics
• Redefining user engagement (Beyond what Silicon Valley gave us)
• Manipulative UI’s (so-called Dark Patterns)
• Boosting your emotional value & value proposition
• Strategies for renewing value over time
• How intangible value works in how users accept a design
• Key metrics for getting users to adopt

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Cost:

Not a member? $100 Members: FREE…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’ work.

Buy this Eseentials of User adoption course and get it live + the recording for only $100** USD: [wlm_stripe_btn sku=payperpost-1663 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of 50+ UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

• Refine or expand your current skills-- push the boundaries of your learning.
• Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
• Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
• Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2) Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank's UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics. Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu) Regular membership: USD$99 Individual per month 20% discount on Annual Price; switch anytime, cancel anytime. Review the Pricing Options ***THIS EVENT IS FREE WITH UX INNER CIRCLE MEMBERSHIP***

User Recruiting for UX research- Masterclass 1743 DECEMBER 1st 8:00AM PST; 11:00AM EST; 4:00 PM GMT; 9:30 PM IST 2 hours

• Cost: Buy this User Recruiting course and get it live + the recording for only $100** USD: [wlm_stripe_btn sku=payperpost-1743 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]
• Free for UX Inner Circle Members--Join now, cancel anytime

Agenda- How to recruit users for UX research

User recruiting is an essential and 'must-have' process strength for any UX team. Without users, your UX efforts are doomed to Inside-Out design or assuming you know what users need or do with your user interface (UI). Instead, regular user involvement with Field studies and usability testing can lead to better Outside-In design. But how to get users last minute-- under tight Agile schedules? This is the dilemma that groups struggle with, whether it's establishing or building a UX practice or just trying to do more user research to keep your design honest.

Warning- trade secrets in user recruiting will be revealed!

User recruiting seems pretty simple, until you actually do it- or delegate it to someone in your company.  Experience Dynamics (Frank Spillers UX consulting firm), has been doing in-house user recruiting since 2005. Since then we have learned about all the ways to do recruiting well, as well as what can go wrong. In this Masterclass, Frank will share the tricks and tactics his consultancy uses every day with Fortune 500 clients. We will have a special guest visit and extended Q&A from Alison Gavine, Global User Research Director at Experience Dynamics who will share her top tips and best practices for doing expert user recruiting-- without the stress. hassle and wasted time.

Topics we will cover in this Masterclass:

• Steps involved in user recruiting
• Screening process and creating a screener
• Weeding out "junk participants"
• Strategies for finding users
• Online intercepts and inviting users online to your study
• Verifying and vetting users
• Recruiting for accessibility tests- users with disabilities
• Inclusive recruiting- bringing equity to your Inclusive design efforts-- starting with recruiting
• Developing ResearchOps repeatable capabilities for user recruiting
• Whether you should do it yourself (in house) or outsource

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Cost:

Not a member? $100 Members: FREE…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’ work.

Buy this User Recruiting course and get it live + the recording for only $100** USD: [wlm_stripe_btn sku=payperpost-1743 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of 50+ UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

• Refine or expand your current skills-- push the boundaries of your learning.
• Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
• Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
• Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2) Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank's UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics. Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu) Regular membership: USD$99 Individual per month 20% discount on Annual Price; switch anytime, cancel anytime. Review the Pricing Options ***THIS EVENT IS FREE WITH UX INNER CIRCLE MEMBERSHIP***

How CX and UX work together Miniclass